![]() “Subliminals” have been around for several years in secluded corners of YouTube, but they have recently found a whole new audience on TikTok, made up overwhelmingly of teenagers and young women. Each one details the “benefits” that will manifest after watching: For example, “your makeup always looks flawless” and “your skin always looks flawless” and “you look 100 times prettier at school” and “people wonder how ‘school air’ doesn’t affect you.” It’s not science. Through their sound, these short clips are meant to send subliminal messages to the brain that will somehow make high schoolers look better. Dozens or hundreds of them are on YouTube and TikTok-with titles such as “ school air? what is that?” or “ school air just makes me look prettier”-and some have millions of views. It makes you look “dull” and “bad.”īut it might not be so much of a problem if you watch the right videos. “School air,” as they call it on social media, is the latest way to explain the universal feeling of not looking your best at school. Recently, one of the most intimidating foes is the air. ![]() In the world of high school, every day is a battle.
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